Owner of Patios et Clôtures Beaulieu Inc., QC
Owner of Patios et Clôtures Beaulieu Inc., QC
Former school teacher Stephan Beaulieu loved woodworking and had a natural talent for creating gorgeous patio designs. That’s why he started Patios et Clôtures Beaulieu Inc.
For Stephan, three things were glaringly clear right from the beginning: 1. He wanted his patios to be built from wood coming from renewable resources; 2. He wanted his team of professional patio builders to put all their passion for perfection into each construction project they build;
And 3. he wanted to grow his business.
Some 15 years later, Stephan wakes up each morning with the thought « Great! I am going to build something fantastic today. » Stephan’s dream for a successful business, a business that he loves, has come true. Today, he likes to refer to himself as « The happiest woodworker in Montreal.».
But it wasn’t always this way. Stephan’s business was good – but not awesome. Today he still remembers those sleepless nights, which he spent tossing and turning in his bed, wondering how to fill the order book for the next month. That was some five years ago, when he teamed up with us and put his Internet marketing on the right track.
« We sit down with each client to acquire a profound understanding of the business and its objectives. Based on that we devise a digital marketing strategy. Then… We deliver! » Stephan Becker, CEO
“What do you do when bad weather and Google seem to work against you?”
When bad weather hits, inquiries for outdoor patio constructions ‘naturally’ drop. Inversely, bright sun and blue skies keep the phone ringing—these are the days when construction teams could potentially build more patios. Yet, for Patios et Clôtures Beaulieu Inc, adding new teams on the fly to cope with the spikes in demand is virtually impossible, as new teams need to be trained to meet the high professional standards of the company.
To make things worse, Google’s frequent changes to its search algorithms change the position of Client’s website in organic search results, affecting the visibility, the number of leads, and the revenue of the company.
These types of fluctuations make it a real challenge for SMB’s like Stephan’s to cope up, especially when planning for growth! Stephan needed a solution that would allow him to increase the number of leads month-over-month in a steady, predictable way.
What we did to help the client:
Actually, it has been quite a while since we used AdWords for Stephan Beaulieu: His SEO strategy now delivers enough leads from Google to fill the order book – but more to that further down.
“When Internet traffic is low, the most cost-effective solution for long-term success is to use authorized Search Engine Optimization (SEO) techniques and engage into quality content marketing.”
The wrong Search Engine Optimization techniques focus on shortcuts and forbidden tricks to manipulate search engine positions. Fortunately, Google algorithms have become more and more sophisticated at catching black-hat SEO and banishing such websites from the search results. Here’s some good advice: Putting your money in the hands of cheaters is a bad investment indeed.
What we did to help get the client more traffic and more business:
“With Google preferring to display local businesses for searches that it perceives as local, it has become crucial to know how to rank locally.”
What we did to achieve top positions in Google local Search Results:
“Backlinks pointing from thematically related websites to the client website are critical for achieving high rankings. Quality backlinks are the cornerstone of good SEO that delivers sustainable search rankings.”
Incoming links from websites commanding high domain authority (DA) or PageRank (PR) are the golden nuggets of modern-day search engine optimization. To get high quality links, websites depend on high quality, unique content, to which other websites or blogs would like to link.
Content marketing is the holy grail of relevant and natural inbound link building.
What we did to help the client get more links:
“ Achieving a Google Page-1 video result with thumbnail is any company’s dream, but it’s not easy to obtain. The results cannot be guaranteed and the ranking is in Google’s discretion. ”
If achieving a Google first page result is great, securing a first page VIDEO result is awesome! Video results use thumbnails to stand out among text results – and get more clicks!
How we got a video ranked on Google Page-1
“Getting discovered twice during organic web searches for the relevant search terms could double your chances to attract and convert leads, right? Well, turns out there is even more to it.“
Google’s algorithm generally prevents companies from appearing twice for the same search in Search Engine Result Pages (SERP) – especially on Google’s coveted first page. While this is true for a single domain, there are ways to find legitimate work-arounds that find Google’s approval. In fact, Amazon’s entire SEO strategy is built around a very clever technique which adds value to Google Search results while at the same time linking back to Amazon from numerous secondary micro-websites.
What we did to get ranked twice:
Results obtained in 6 month: