“What do you think is more efficient:
Increasing traffic on your website
or optimizing your site for conversions?”
What is Internet Marketing?
In order to be successful online, you need three things: Clear and measurable objectives, the right strategy to achieve those objectives and the right set of tools to help you reach your goals. Internet Marketing is the discipline that holds these three things together.
Internet Marketing can be defined as advertising and marketing carried out using a set of Web tools and techniques to promote direct online sales, generate business leads from website, and build brand awareness and recall.
We achieve these objectives by driving more traffic to your website, making more of your visitors convert into buyers, and generating a high Return on Investment (ROI).
Secret Ingredient #1: Your Website
It may be possible to do online business without having a website (such as with eBay, Etsy, or other such platforms), a successful business will need a great website at some point in time. Your website is the hub of your Internet marketing. It should provide a solid base for your SEO, PPC, CRO, Email Marketing, and Content Marketing, topics that we’ll briefly tell you about.
You have to ask yourself if your site makes it easy for your visitors to achieve their objectives. Does it offer a smooth navigation and a great user experience? Does it have the capacity to capture leads and converts buyers into customers? We do a complete audit of your current website and suggest ways to fix the trouble spots.
…a quick word to mobile friendliness:
If your website is not optimized for mobile yet, you need to hurry to get on the bandwagon! Whether you are dealing with Ecommerce, lead generation, or just publishing content, mobile traffic is exploding, pushing desktop literally against the wall. If I have one good advice to give to you, it is this:
“Get your website optimized for mobile before doing ANY type of Internet Marketing. Otherwise, your clever competitor may be grabbing your market share on mobile while you’re busy optimizing your desktop site!”
Secret Ingredient #2: Pay-Per-Click (PPC)
Pay-Per-Click advertising drives traffic, sales and conversions on Google and Bing. Never before has Marketing been able to link advertising dollars to conversions and profit in such a consistent, precise and manageable manner as is possible today with PPC and Analytics.
Not only that, PPC also allows you to run real-life marketing tests to measure the effectiveness of your campaigns, even before you throw money on them. GMI helps you design clever campaigns by using the keywords that drive more clicks and conversions.
PPC is here to stay, and it is a fantastic tool to generate profitable traffic virtually overnight. For more on how to get PPC right, visit the PPC section on this website.
Secret Ingredient #3: Search Engine Optimization (SEO)
Since Google released three major updates in its Search Engine algorithm, SEO requires a radically different approach from what was generally practiced before. To learn more about New Age Search Engine Optimization, visit the SEO section on this website.
Secret Ingredient #4:Conversion Optimization
What’s wrong with this picture? Advertisers rarely hesitate before spending money on a high traffic source, but their enthusiasm wanes when it’s time to make sure their website converts visitors into paying customers. That’s precisely where Conversion Rate Optimization kicks in – so what exactly is it? How does it work? Glad you asked! Learn more about Conversion Optimization.
Secret Ingredient #5: Content Marketing
Content Marketing fulfills an important Internet Marketing function: attracting and retaining an audience. In order to fulfill this objective, Content Marketing needs to be ‘done right’ – but a lot of things can actually go wrong. Visit our Content Marketing page to get a better understanding of content marketing and why it’s so important.
Secret Ingredient #6: CRM and Email automation
As your business grows, so do its needs for technology. When GMI has worked with you for some time, a stage may arrive when it may become wasteful, if not impossible, to nurture leads and manage customer data manually. We have the expertise to suggest the most suitable CRM and help your business transition to automation. Automating customer email responses takes the load off your shoulders and sets you free to focus on growing your business.